Way2News, a Hyderabad-based hyperlocal news app which pioneered into the Indian markets four years back has championed itself by tapping into the interests of people. Known to be India’s number one short news app, Way2News has changed the lives of many with its new business initiatives. The journey leaped a billion heights from ‘ground zero’ despite the tides. The trailblazing idea has hooked over 50 thousands installations on a daily basis across eight languages – Telugu, Hindi, Tamil, Bengali, Malayalam, Kannada, Gujarati and Marathi.

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With the internet spreading its wings to the corners of India, the short news app steered itself in localizing content with effective and unique fonts consecrated to each language. Few months back, the company has earmarked a new feature, helping its users ‘Earn With Way2News’, transforming lives of many. During this period, it recorded over 1,00,000 registrations and the era of ‘earn while your write’ short news had thus begun on this vernacular news platform.

Users across India can contribute to Way2News in eight languages, providing key developing content in multifarious categories – Politics, Education, Architecture, Administration and Infrastructure, Business, Entertainment, Gossip, Sports, Crime, Accidents, Science and Technology, Health, Current Topics, College Life and et al. This game-changing platform has made ‘quick and fair’ dissemination of information possible.

Our citizen journalists have been tasting the grape wine for their contributions. On a daily basis, Way2News ‘User-generated Content’ receives a total of over 8,000-10,000 stories, of which more than 4000-5000 plus articles make it to the news app after ‘through’ check. This is a 50 percent publishing ratio.

What Does A Reporter Get?

Interestingly, a reporter who signs up with Way2News will secure five coins per story published, while a senior reporter gets 10 credits. To make it to the senior reporter cat, a user has to make it to the 500-coin mark for countless benefits. As per our data, a number of reporters have earned over Rs 15,000 in a few weeks time, while the ‘highest redeemed’ stood at Rs 22,000. However, the week-end flow became a gordian knot & the company doubled its credit, wooing the reporters to write & earn more. Eventually, the engagement touched expected numbers. A reporter during the week-ends secures 10 coins, instead of five and a senior reporter earns 20 credits against 10.

What and Why — Crowdsourcing?

Crowdsourcing is a great way to approach creation because in any given point there’s always somebody on the Internet who knows something better than you do. Best real money casino sites. — Guy Kawasaki.

In Way2News, users get to write and share videos of a particular event. The core vision of the company is to localise content, bringing the latest news developments from your region in your own language. Currently, the new platform has attracted people from various streams – students, homemakers, working professionals, journalists and etc. The professionals in the company tossed an idea and have successfully impacted the Tier-2 and Tier-3 cities.

The user-oriented business is on the rise and Way2News is constantly keeping up with the changing trends of its audience in this fast-paced and digitally-run world. Why does a user contribute? A user, especially in Way2News picked up love for writing to highlight their local needs, issues and grievances. This apart, keeping their region alive and active by disseminating news developments thus became the chief motive.

Majesty In Breaking Local News

Interestingly, with the backing from users from the very corners of the country, Way2News has taken the rulership of breaking stories way prior to top media houses and its short news app competitors. Stringers, reporters, freelance and working journalists, and especially students have been running the show successfully with 100 percent accuracy. From international to national to state, and from the state-level, Way2News has been successful in gaining ground in districts, tehsils, talukas, sub-divisions, mandals, circles and village clusters. Keeping a side the news stories, a reporter can also send/share videos on the platform. A user can bag 20 points for each video that matches with the norms of the company.

The BIG Picture

The user-generated content in Way2News has witnessed several challenges in the last few weeks but despite the tide, the company addressed the issues on a pilot-basis to strengthen its base in providing factual content. However, the company is planning to convert the ‘Story Publish Ratio’ to 100 per cent against the present 50 percent. Half of the stories/content get rejected due to lack of authenticity or following plagiarism. The teams across eight languages contact the reporters, encouraging them to write clear-cut and fair content. To kit this, the strategy team has been working on identifying more creative content to keep the business growing & deliver worthy content to its audience. In all, this is a one-stop destination for scooping news. Most reporters or senior reporters limited their reach to a couple of ‘beats’, flooding the platform with political and crime developments, birthing another challenge to address. Steps are being initiated to come up with a solution to push the users to write stories, covering various categories.

Become A Brand Ambassador

Way2News gives its users or reporters a chance to become a Brand Ambassador. Firstly, a reporter who is associated with the company will he hand picked as the Brand Ambassador of a particular district. Secondly, she/he will be asked to cover a particular district and will be given a few mandals to complete the assignment on a daily basis. The number of Brand Ambassadors can go up for a district, based on its prominence. Finally, the company aims to expand its reach to all parts across the country to make a lasting impact.

Making A Difference – Ahead Of Our Competitors

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Way2News has made a huge impact in the lives of many with the launch of its new ‘crowdsourcing platform’. Through this platform, several students from the Tier-2 and Tier 3 cities received their first pay cheque. During this journey, a young reporter who is presently preparing for the Union Public Service Commission (UPSC) in Hyderabad shared his heart-touching story. “When I received my first pay cheque, I was overflowing with joy. It might have been just Rs 500 but that birthed in me confidence to write more. I have made over Rs 7,000 in just a few weeks through my contribution. It has helped me buy books for my exams. This doesn’t end here, I encouraged my friends to also write and earn with Way2News. Around seven to eight people have now signed up and are earning a decent amount per month,” said Krishna in conversation with Way2News team.

We are far ahead… Wa